Finally.. Jesus Easter Egg

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Christian victory: Nearly every supermarket will this year stock The Real Easter Egg for the first time this year

Christian victory: Nearly every supermarket will this year stock The Real Easter Egg for the first time this year

Christian groups have won a victory in their campaign for shops to sell a religious Easter egg.

Nearly every major supermarket will for the first time this year stock the Real Easter Egg – the only one to mention Jesus on its packaging.

Customers and bishops have lobbied them for three years to stock the £3.99 egg.

They all turned the product away when it was launched in 2010, but Waitrose, Morrisons and the Co-op signed up to trial the eggs in 2011 and 2012.

Now Sainsbury’s and Tesco have joined them – a decision church leaders described as ‘a milestone’.

Asda is the only major chain not to stock the egg, the box of which explains the religious significance of Easter and contains an activity for children.
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